Collaboration Insights from 200 Manufacturing Companies - Part II

The Goal

Have you ever heard the phrase “meet them where they are”? Sure, you have! But have you ever heard of a collaboration platform that successfully does it for everyone across your organization? Most manufacturers have not.  

This was the problem Anark set out to solve for manufacturers by developing Anark Collaborate, a modern content collaboration platform designed for manufacturers that combines file-sharing app convenience and communication app simplicity with a deep understanding of technical product data. 

The Theory

To do this, Anark needed to know the facts direct from manufacturers to validate that this was a problem worth solving. After all, PLM vendors have developed extensions to improve technical data sharing with non-engineering teams, while ERP and SCM vendors are doing the same in their applications. But none of these approaches meet the diverse manufacturing workforce and their suppliers where they are. In fact, they did the opposite, forcing compromises on the people that need the data the most. Meanwhile, the use of generic content collaboration, file sharing, and email spirals out of control as these tools meet people where they are, but remain disconnected from systems of record, and don’t support the technical data and processes that manufacturers need to operate.

Lifecycle Insights conducted research with 200 manufacturers to understand the state of technical content collaboration. Their work revealed the extent of the problem for manufacturers, the key capabilities required to solve the problem, and the value that could be gained by solving the problem.

The Solution Requested

The research asked manufacturers about an ideal solution to this problem. It was clear from figure 2 and other data in the research that manufacturers are looking to redefine collaboration around the following key capabilities:

  • Design data must load quickly and be viewed on any device. This made sense given the wide range of devices that non-engineering teams and suppliers have.  
  • Social collaboration tools in the context of product information. The problems above showed that generic communication and file sharing tools are creating issues. That means that comments, markups, and chat must happen in the context of product information, not in a disconnected system.
  • Bidirectional file upload, sharing and markup. True collaboration is not a one-way street. Everyone inside and outside the organization has files to share, markup, and discuss.
  • Traceability of file access and comments. 

Lifecycle Insights Research Capabilities

Figure 2: Ranking of Key Collaboration Capabilities for Manufacturers.  
Source: Lifecycle Insights Research – The State of Technical Content Collaboration. n=201 

While those four were the top-rated first choices of the manufacturers, several of the other capabilities could be argued as equally if not more important than those four. Are your top choices on the list? Is there something missing? The conclusion from these responses and others in the research is that technical content collaboration needs a fresh look. A redefined approach that doesn’t compromise these capabilities.

The Complete Results

With the complete 30-page research report, Anark had the facts direct from manufacturers to validate that this was a problem worth solving.  In addition to the data shown in Figure 2 above, the research provided detailed insight across:

  • Company and respondent demographics
  • Business processes and challenges
  • Internal and External collaboration and product data sharing tools and techniques
  • Desired technical content collaboration capabilities
  • IP security considerations 

Anark used this detailed research to strengthen product and go-to-market strategy as it prepared to launch Anark Collaborate, the world’s only content collaboration platform designed for manufacturers.

Get the Full Lifecycle Insights Research Report 

If you’re interested in the full 30-page report from Lifecycle Insights, please fill out the form below. 

Full Report

About the Author

Patrick Dunfey
Vice President of Marketing and Sales Enablement
Patrick is an accomplished marketing and sales enablement professional who knows that customers are at the heart of every great innovation. He focuses on driving customer satisfaction and business growth through aligned Product-Marketing-Sales programs. He uses digital systems and data-driven approaches to understand, measure and deliver success, resulting in unparalleled customer experiences and value.  Patrick has 20 years of enterprise software expertise, with specialties in CAD, PLM, ERP, AR/VR and IoT. Prior to joining Anark, Patrick developed and taught a business course on XR value strategy, helping companies identify and realize value using virtual, augmented, and mixed reality. During 14 years at PTC, a leading provider of product development software, Patrick led teams responsible for the design, build and launch of an award-winning, state-of-the-art technology experience center resulting in 5X customer meeting growth, and 66% close rates on those meetings; he led the development of a new IoT sales enablement strategy to map business value to enabling technology contributing to 52% YoY IoT revenue growth; and met with over 1000 companies, ranging from SMB to the Fortune 100, to help bridge the gap between technology and customer value. Patrick began his career as a mechanical engineer, working on product design and development projects with Brooks Automation, Arthur D. Little, U.S. Army, Keurig, and others. He earned his Bachelor of Science in Mechanical Engineering from Tufts University.
Connect with Patrick Dunfey on LinkedIn!