In today’s competitive landscape, a successful marketing presentation is one of the most valuable tools to clearly differentiate product features and benefits to your customers. Anark’s 3D marketing solutions offer a potent communication tool by transforming CAD and other 3D data into visually stunning presentations. This solution is highly effective, cost effective, and easily deployable.
The Industry Problem:
- Inadequate communication of features and differentiators: Traditional 2D tools are limiting in their ability to communicate details necessary for the sale of complex products.
- Dependency on inefficient marketing tools: Physical part demonstrations are required to advance customers through the sales cycle. This process incurs significant cost overhead due to the need to transport both personnel and material to customer locations.
- Marketing visuals are costly: Production of visual materials for tradeshow kiosks, and sales collateral represent significant commitments within marketing budgets.
- Required, replacement and optional parts are not easily identified: As product configurations change, customers and sales representatives alike must deal with the increasing difficulty of managing the applicable parts inventory.
- Complex product sales are time consuming and expensive: Current build-to-order processes are heavily reliant upon extensive use of costly engineer time.
 The Anark Solution:
Interactive 3D “One-Sheet”: Replace cumbersome PDF documents with interactive 3D that allows customers to interact with your product and experience its differentiators first hand.
- 3D Enabled Websites: Replace stale 2D product images with dynamic 3D.
- Interactive Part Identification: Clearly define part positioning and mechanical interactivity with lightweight 3D models.
- Equipment & Part Catalogs: Interactive 3D parts catalogs increase part sales.
- Build-to-Order Applications: 3D component selection and validation framework increases sales while decreasing marketing and engineering cycle times and costs.
Benefits:
- Accelerate Production Schedules: Repurpose CAD/CAM/DCC data directly into a variety of sales and marketing applications, alleviating the need for extensive design time. Directly initiate marketing material creation as soon as engineering design is complete, and avoid the substantial time lag of rebuilding product graphics for multimedia distribution.
- Simplify Content Delivery: Easily create interactive marketing material and then distribute it via a wide variety of internet or multimedia mediums.
 Increase Product Sales Revenue: Build customer loyalty and returns by communicating product differentiators with interactive 3D. - Decrease Design Costs: 3D product graphics can be produced directly from existing engineering data, avoiding the need for time consuming and costly graphic design.
- Improve Customer Experience: Solidify customer loyalty by allowing customers to easily explore products and view their differentiators in interactive 3D.
- Shorten Sales Cycle: Utilize interactive marketing presentations to visually display multiple product options and configurations during the initial product review, thereby streamlining the sales closing process.
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